“If they are helping us save money, that helps us save jobs that keep teachers in classrooms and sports in schools,” Gabe Ross, district spokesman for Sacramento City Unified, told the publication.
The article also discussed how area school districts have begun looking into advertising as a way to raise much-needed funds. For the same cost-cutting reasons, the schools have also hired Education Funding Partners, a company that is trying to sign enough school districts to make advertising in gymnasiums and cafeterias attractive to big companies with larger allowances, like Apple, Sprint and Adidas. Schools are no strangers to advertising, but Education Funding Partners is hoping to bring it to a much larger scale—billboards, not yearbook ads. In light of recent budget cuts, schools could use the money, and districts are quickly becoming more receptive to alternative ideas for fundraising.
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